Online sales leave RU Comfy sitting pretty

A furniture firm is growing from strength to strength after unlocking the internet’s full potential.

Increased sales

RU Comfy is recording highest ever sales figures despite breaking links with major chains such as Argos and Littlewoods.

Instead the company teamed up with eBusiness UK to promote itself online and, six months on and one major industry award later, they certainly aren’t looking back.

After an initial online advertising campaign that was costing as much as £120,000, we were called in to help optimise the company’s website – www.rucomfy.co.uk – to ensure that it ranked highly on search engines such as Google and Yahoo.

Revitalised business

Now searches for ‘bean bags’ and other key words will give you RU Comfy’s name in first or second place, which has allowed them to slash their advertising bills by over half.

It was also enough to impress judges at the Big Chip Ten awards, where the project took home the much coveted ‘Best Use of Search’ award.

RU Comfy’s Geoff Jnr said: “Our business was originally built around supplying the large chain stores but now over 99% is through our store online.

“The internet has provided us with a whole new market, and eBusiness UK’s search engine optimisation offered us an affordable way to get our name out there. It has genuinely revitalised our business.”

Geoff added: “We have managed to cut our advertising bills by tens of thousands of pounds a year and yet we are still enjoying increased sales. Cutting costs and seeing a greater return on investment is what it is all about.”

Number one

Kam Kothia said: “Pay-per-click advertising is a very important tool in online marketing, but the key is to get the balance right.

“We modified the company’s existing site so that search engines such as Google and Yahoo would rank them highly in their natural search results for their most important search terms. Now it’s not uncommon to see them in the number one or two spots, and that in itself drives significant traffic to their website.”